Marketing & Sales

With Tableau, Marketing and Sales departments easily find faster answers to make more effective commercial actions and facilitate decision making on strategic matters.

  • Marketing campaign performance
  • Sales team performance
  • Customer segmentation
  • Discover trends and purchasing patterns
  • Sales target follow-up and forecast, sales evolution


Tableau is a great ally for finance teams in monitoring all kind of financial and risk indicators:

  • Financial Executive Dashboard
  • Compliance and risk management
  • Investment and asset management
  • Revenue and Profitability


Tableau analyses multiple data from disparate sources in the manufacturing plant, giving to their managers visibility on key indicators, such as:

  • Overall Equipment Efficiency (OEE)
  • Quality and lean management
  • Production planning, resources usage and costing
  • Product traceability
  • Energy efficiency

Supply Chain

Tableau monitorizes efficiency in every step along the supply chain and logistics, identifying growing areas and those that need to be optimized.

The business value delivered by Tableau in a Supply Chain project is:

  • Improved forecast on demand and supply, shortening production cycles and reducing inventory and waste
  • Higher availability and responsiveness to changes
  • Efficiency in transportation cost

Other use cases

Tableau delivers value in any other department where there is a need to work with data:

  • HR: Workforce management (production, training, …)
  • Service & Customer support: Customer experience analysis
  • IT: Helpdesk management, SLA resolution